El Capricho de Gaudí Rebrand & Brand Identity

El Capricho de Gaudí is one of the few buildings Antoni Gaudí completed outside Catalonia, a villa in Comillas, Cantabria, now run as a cultural space for thousands of visitors a month. Its image had not kept pace with that role. Mubien's 2025 identity, developed in workshops with the team that runs the house, is drawn from the building itself so it can guide visitors without ever competing with Gaudí.