Onest Brand Identity

Onest is a German start-up that makes a fruit soft drink with natural caffeine from guarana, founded by Robin and Fabian, who met at a founders' seminar at the University of Konstanz. They set out to stand apart in a crowded, fast-growing energy drink market with honest ingredients and plain talk, and needed to launch quickly. BR*Studio's 2026 identity grows from the full stop in the name, turning that promise of honesty into a brand people can recognize at a glance.