Treetops Adventure Rebrand 2021

Treetops Adventure is Australia's tree-ropes and zipline group, founded in 2010, with more than a dozen parks across five states. It brought together Trees Adventure and its acquired rival TreeTops, two brands that both looked cheap and clichéd, and needed one market-leading name that felt safe to visitors aged 3 to 75 and could scale to new parks. Self-titled's 2021 name and identity combine the best of both brands, with a system that helps visitors find their own way through the forest.