Ottawa Tourism Rebrand 2022

Ottawa Tourism is the destination brand for Canada's capital. Many visitors, and plenty of Canadians, don't know Ottawa is the capital and name Toronto, Montreal or Victoria instead, while the previous brand leaned so heavily on the capital that it hid the rest of the city's character. Rethink's 2022 identity, shaped by a multi-year destination audit, ties Ottawa to the maple leaf while showing there is more to the city than government, welcoming leisure, trade and business visitors alike.