Picnic Brand Identity

Picnic, a brand strategy consultancy, helps organizations find the value already within them, decide more clearly and grow with purpose. After years of shaping other companies, it had to turn that honesty and rigor on itself, rethinking its purpose and finding fresh words for how it sees things. Plural's 2025 identity rests on bringing out hidden value instead of imposing change from outside, with positioning, verbal and visual identity, sound and film built around that idea.