Soya Brand Identity

Soya is a Melbourne floral studio founded in 2019 by artist and florist Kevin Twan, creating installations, weddings and events. As it began working with artists and staging more conceptual projects, it needed a brand that honored the traditions of floristry while welcoming daring experiments. Local Optima's 2026 identity draws on the Japanese art of Rikka and the founder's heritage flower to present flowers as art, a shift that soon helped bring in clients like OpenTable.