Sushi Shop Brand Identity

Sushi Shop is a Canadian chain with more than 170 locations, now marking its 25th anniversary. In a category that had grown hard to tell apart, it risked being seen as a convenience stop rather than food shaped by craft, flavor and care, and its restaurants, packaging and digital channels needed more consistency. Caserne's 2026 refresh, made with creative agency Courage, keeps the brand's heritage and its familiar fish mark, turning its obsession with small details into the organizing idea.