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The Equator Company 2026 brand identity by Studio Cronica
The Equator Company logo

The Equator Company

The Equator Company Brand Identity

Studio Cronica·Service·2026

The Equator Company is a Portuguese consultancy formed when four firms in sustainability, engineering and social impact merged into one team of about 100 people. They needed a shared name and story to compete between the Big Four and niche boutiques, and to treat sustainability as more than a buzzword. Studio Cronica's 2026 identity frames the group as a bridge between hemispheres, positioning sustainability as infrastructure for business and society.

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Colors

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FoundryTypography
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Style 1Style 2Style 3Style 4

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Shots

The Equator Company Before & After: Founding companies' logos before, 2026 brand identity by Studio Cronica
Founding companies' logos before
Before & After
The Equator Company Horizontal Lockup: Symbol and wordmark lockup, 2026 brand identity by Studio Cronica
Symbol and wordmark lockup
Horizontal Lockup
The Equator Company Logo Construction: Symbol construction grid, 2026 brand identity by Studio Cronica
Symbol construction grid
Logo Construction
The Equator Company Art Direction: Water treatment pattern, 2026 brand identity by Studio Cronica
Water treatment pattern
Art Direction

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The Equator Company among consultancies

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On the expressive, approachable sideTop third for approachability. Brand 25 is the most approachable
ExpressiveRestrainedPreciseApproachableThe Equator CompanyBrand 25Brand 6Brand 3Brand 18Brand 17Brand 5Brand 15Brand 29Brand 8Brand 28Brand 10Brand 7Brand 26Brand 13Brand 12
A rare lime hereIn 2 of 30 palettes here
2018’19’20’21’22’23’24’25
Two hues in one paletteMost others use one or two hues
Rare tags hereUnder 1 in 5 others have each
  • #Witty
  • #Characters
  • #Display
  • #Geometric
  • #Playful
Closest: Brand 11 and Brand 6Furthest palette: Brand 3
Brand 111 close colourBrand 61 close colour

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Escola + Natureza 2026 brand identity by Polar, Ltda.
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