Trustpilot Brand Identity

Trustpilot is an online review platform where shoppers read and share reviews of businesses, and where companies gather and use that feedback. It wants to be present wherever people make decisions, across consumer and business journeys, while building on the trust it has already earned. Further's 2026 identity turns the star rating into a system and puts real voices and ratings at the center, so many individual experiences add up to a visible picture of trust.