Cercle Brugge Rebrand 2022

Cercle Brugge is a Belgian football club founded in 1899 as Cercle Sportif Brugeois. Its branding still read as an underdog while the team, board and young players felt hungry, and it wanted to honor its Bruges heritage while claiming what no other Pro League side can: the Cercle name and its signature color. Skinn's 2022 identity moves the club from underdog to assertive, built on sustainability, community and belief in young talent, with digital-first tools that keep a personal feel.