Ebay Evo Rebrand 2024

Evo is eBay's 2024 brand and design system, created in-house, which began as product design work and grew into a full identity. Over 30 years eBay had grown from an auction site into a global marketplace competing with the likes of StockX and Depop, and its product needed a consistent, accessible experience that could still flex by market. Evo keeps the familiar logo, centers the brand on people and the things they love, and scales through a public playbook of more than 280 pages.