Electronic Arts Rebrand & Brand Identity

Electronic Arts is a global interactive entertainment company. Instrument's 2024 rebrand builds on the existing brand instead of replacing it, keeping the EA disc and Heritage Blue, turning its heritage circle, cube, sphere and pyramid into dimensional forms that crop game imagery, and growing its display typeface into a full type family. EA needed to read as a modern entertainment company rather than a publisher, uniting franchises and teams in time for its first Investor Day in eight years.