Eurostar Rebrand 2023

Eurostar is the rail group formed when Eurostar and Thalys merged in 2022, running a network across five countries. The two operators needed one name by the end of 2023 and a brand that honored both heritages while backing a goal of 30 million passengers a year by 2030, and the existing identity had grown tired. DesignStudio's 2023 identity keeps the Eurostar name, builds on the idea of sparking new experiences, ideas and opportunities, and returns the missing 1994 star to the logo.