Glamox Rebrand & Brand Identity

Glamox is a Norwegian professional lighting group founded in 1947, a leader in marine and offshore lighting with 2,300 staff in 16 countries. Knowit's 2021 rebrand, made with Glamox Group Marketing, simplifies the symbol last updated in 1982 instead of replacing it, keeping its rays of light and a hint of a G, and lets those rays flow off the mark across print and packaging. The old mark was too detailed for today's surfaces, and the brand needed more personality without losing recognition.