Google Play Rebrand & Brand Identity

Google Play is Google's app and content store, with more than 3.5 million apps. Hello Monday's 2022 rebrand, launched for Play's tenth anniversary, softens the 2016 prism into a rounded four-color triangle closer to Search, Photos and Gmail, and turns the right angle at its center into a three-by-three grid of rounded containers for partner art. The store had become a static, transactional storefront and needed one voice that could lift very different artwork and still read as Google.