Itaú Rebrand & Brand Identity

Itaú is Brazil's largest bank, based in São Paulo, and it turned 100 in 2024. Pentagram's 2024 rebrand, made with Itaú's in-house team, evolves the bank's 1970s orange square into the pedra, a stone with larger rounded corners and bowed sides, and tightens the lowercase logotype with a round dot on the i. The bank wanted to mark its centenary by drawing on heritage rather than freezing it, and to become more personal for the next hundred years.