La Vie Rebrand & Brand Identity

La Vie is a French plant-based meat brand created by Nicolas Schweitzer and Vincent Poulichet, whose bacon took more than 500 fat-emulsion trials to match the real thing. Everland's 2021 rebrand built the brand from its name up, with heavy rounded lettering whose V is a heart and packs led by a pink that nods to pork. The aim was to stand out among look-alike products and win over meat-loving France by presenting La Vie as new meat, not an alternative.