MadeForMed Rebrand & Brand Identity

MadeForMed is a French platform that helps GPs run their practices, founded in 2014 and used by about 1,600 doctors. Graphéine's 2023 rebrand keeps the name but retires the old heart-and-cross logo for a rushed scrawl in which only MFM is faintly legible, like a doctor's unreadable prescription, with an asterisk that footnotes the full name and doubles as an icon. Launched as the company became mission-driven, it speaks doctor to doctor, unlike patient-first platforms.