Magnific Rebrand 2026

Magnific, formerly Freepik, is an AI creative platform for image, video and audio, with a library of 250 million assets and more than a million paying subscribers. After three years rebuilding around generative AI, it was still seen as a stock site, and the old name no longer described the product. AREA 17's 2026 identity reveals a change that had already happened, turning the fear of AI replacing creativity into a call to reach new creative heights.