Gamma Rebrand 2025

Gamma is an AI tool for making presentations, docs and websites. Its original identity was drawn before there was a product, and after carrying the company from zero to 50 million users it no longer fit a platform that had grown beyond slides, or helped it stand out among generic AI startups without looking amateur. Smith & Diction's 2025 identity, made with the Gamma team, rests on one idea: getting your ideas out there quickly, in ways that feel almost magical.