Nordstrom Rack Rebrand 2023

Nordstrom Rack is Nordstrom's off-price chain, founded in 1973, selling designer and house brands at up to 70% off in US and Canadian stores and online. Its logo had not changed in over a decade, it was losing ground to flashier off-price rivals, and its look no longer matched its savvy customers. Jones Knowles Ritchie's 2023 identity, made with Nordstrom's creative team, modernizes the original Rack lettering, ties it closer to the parent name and invites shoppers to do it their way.