The Gund Rebrand & Brand Identity

The Gund is Kenyon College's teaching museum in Gambier, Ohio, opened in 2011 as the Graham Gund Gallery. Principal's 2023 rebrand renamed it The Gund at Kenyon College, dropping a word that implied a gallery only and clashed with another Gund Gallery, and drew on Kenyon as a writers' college and on the Gund building for a quiet system that can turn up into color when a show needs it. The aim was to welcome students and a small-town public with the art always first.