Track & Field Rebrand & Brand Identity

Track&Field is a Brazilian sportswear brand with more than 300 stores. FutureBrand's 2022 rebrand moves it from performance alone to a healthy living platform built on balance through movement, thinning the existing wordmark so it reads better on screens and building graphics from the four hormones that exercise releases. Digital life, wellness and mental health had outgrown its tech-led sportswear story, and it needed to reach younger people while keeping sport at its core.