Vocation Rebrand & Brand Identity

Vocation is a craft brewery whose core beers, such as Life & Death and Hop, Skip & Juice, were famous while its own name was not. Robot Food's 2021 rebrand, by the studio that named the brewery in 2015, puts a heavy wordmark based on local Victorian station lettering and a chunky V badge on every can and keg, while core beers keep their old type colors as cans move off black. The aim was a louder, united brand to sell more on tap.