Volkswagen Rebrand & Brand Identity

Volkswagen is a carmaker with dealers and plants in more than 150 countries. Its 2019 rebrand, designed in-house, redrew the VW emblem as a two-dimensional line drawing in a single dark blue, dropping the chrome of the badge used since about 2000 and letting the W float free of the ring, and swapped its old slogan for a sound logo. It needed to signal electric, digital, post-Dieselgate credibility at any size, starting with the ID.3.