Betr Brand Identity

Betr is a real-money gaming company founded by Joey Levy and Jake Paul, bringing picks, sportsbook, casino, arcade and predictions into one Super App. Having launched on Jake Paul's personal brand, it had outgrown its media-first image as new products multiplied. Motto's 2026 identity rallies the whole app around a single invitation to join in, turning more ways to play into one world that is hard to sit out.