Hard Rock Bet Casino Brand Identity

Hard Rock Bet is an online sportsbook and casino app, launched in 2020 and offered in several US states alongside Hard Rock's hotels and casinos. Its casino side had been borrowing the Sportsbook's colors and icons, leaving it without a look of its own. 72andSunny's 2026 identity gives the casino a system of its own, turning the rush of a casino floor, where every sense fires at once, into rhythm and movement on screen.