BMG Brand Identity

BMG is a global music company that publishes songs and releases records, founded in 2008 when three major players dominated the industry. By 2025 it had become an established voice, and new leadership and technology called for a brand that felt mature while keeping its pioneering spirit. Wolff Olins' 2025 identity adds a new symbol beside the existing wordmark and builds a flexible world that puts BMG's artists and songwriters center stage.