Katholino Brand Identity

Katholino is the new childcare provider of the Archdiocese of Cologne, bringing more than 500 Catholic kindergartens together under one name. With more diverse families, a shortage of skilled staff and rising expectations for early education, it needed one brand that still lets each Kita keep its own identity. EIGA's 2025 identity builds participation into the system: every kindergarten picks its own version of a shared mark of four hearts forming a cross.