Kiss Brand Identity

For its own rebrand, Kiss Branding turned the brief on itself: the founders defined the strategy, then left the design to their team. The Leeds consultancy, set up in 2017, wanted to break from the interchangeable look common to design firms as it entered a new chapter. Its 2026 identity rests on the idea of attraction between a business and the people it serves, with a cupid character named Roger Bowman at its heart.