Zap Energy Brand Identity

Zap Energy is an advanced nuclear company that began with compact fusion and now develops fission and hybrid technologies alongside it. That move meant challenging an industry that treats the two as rival paths, one promising the future and the other carrying the past. M A N U A L's 2026 identity positions Zap as an integrated nuclear company, pairing near-term pragmatism with long-term ambition around a new wordmark built for repetition.