Zellerfeld Brand Identity

Zellerfeld is a footwear platform that 3D-prints custom-fit shoes from digital designs, working with independent designers and established brands and fitting each pair through a foot-scanning app. As its range grew, the company needed a brand that could carry both its engineering and what it means for the wearer. Studio Dumbar/DEPT®’s 2026 identity frames Zellerfeld as a platform linking designers and customers, in support of its aim to open up the footwear industry.