BBH Rebrand 2026

BBH is a global creative agency whose presentation had stayed largely unchanged since 1982. In an industry drifting toward AI-driven sameness, its founding belief in going against the grain needed to show up in the design itself, not only in its ads. Designed in-house, BBH's 2026 identity draws on its three founders and the black sheep, and makes parts of the system free for anyone to use so its difference can be shared.