British Basketball League Rebrand & Brand Identity

The British Basketball League is the UK's top men's championship, and from 2023 it shares its mark with the women's league. Designwerk's 2023 rebrand gives both leagues their first shared symbol, a B with a ball sitting in its counter, and rallies the brand around one word, unbeatable, launched with an original anthem and film. New investment had arrived but the brand barely registered, and the league wanted a place in youth culture, not just ticket sales.