Simmer Brand Identity

Simmer is an online game platform where sports fans go head-to-head, building fictional basketball teams from decades of real player and team stats and watching the games play out. It needed a brand that rewards fans who truly read the game and treats every contest as a test of skill and conviction. Play's 2026 identity draws on the ancient lion hunt as a story of nerve and strategy, with a new mark of a figure facing down a lion.