Eurovision 2025 Rebrand

Eurovision 2025, the 69th Eurovision Song Contest, was hosted in Basel, Switzerland. Recent contests had moved toward one consistent Eurovision brand, so the Basel edition needed to stand out while strengthening the shared Eurovision heart, and stay simple enough to recognize at once. NOT Wieden+Kennedy's 2025 identity, with art director Artur Deyneuve, draws on Swiss direct democracy and its culture of listening, and is the first to give countries tools to localize it.