Industrial Light & Magic Rebrand & Brand Identity

Industrial Light & Magic is the visual effects studio George Lucas founded in 1975, now six studios from San Francisco to Mumbai. Hoodzpah's 2023 rebrand, its first full identity since 2005, keeps the cog and lightbulb but redraws them with an orbiting spark, adds custom lettering based on the original ILM letters and brings every sub-brand under one ILM. Shaped by more than 100 interviews, it readies the studio for its 50th anniversary.