Maiella Rebrand 2025

Maiella is an Italian software company that builds business dashboards, named after the Maiella massif in Abruzzo near where its founders grew up. Tech brands tend to feel cold and detached, and Maiella wanted to make the intangible world of data feel tangible for analysts and companies while standing apart from other SaaS brands. Multiverse Studio's 2025 identity uses the mountain as a metaphor for the climb it helps clients make, where the mountain meets the motherboard.