Mandai Rebrand 2021

Mandai Wildlife Group, formerly Wildlife Reserves Singapore, runs a family of wildlife parks in Singapore. Each of its four parks carried a logo from a different era, more ventures were on the way, and conservation needed a joyful tone rather than gloom. Anak's 2021 identity, developed over four years with Mandai's in-house team, brings everything under one Mandai masterbrand rooted in its open-zoo heritage, where wildlife, people and nature stand as equals.