Netflix Playground Rebrand 2026

Netflix Playground is Netflix's games destination for children around eight and under, included with membership and free of ads or in-app purchases. It had to win over curious kids and demanding parents at once: too corporate and children would scroll past, too far from Netflix and parents might doubt it belonged. DEPT Agency's 2026 identity gives the brand a best friend in Noodles, a dog, and builds a world of character, joy and imagination that thrills children while reassuring parents.