Octave Rebrand 2026

Octave is an AI and software company spun out of Hexagon, bringing together several of its businesses. It had to pull a large software portfolio, assembled through acquisitions and spread over four business units, into one clear brand that could stand alone while respecting its people and history. FutureBrand's 2026 identity starts with the name, as an octave doubles a frequency and steps up from hex, and sets out to turn data into usable intelligence at scale.