The Whale Rebrand 2026

The Whale is a knowledge and experience center about whales, the ocean and our relationship to both, in Andenes, Northern Norway, one of the world's best year-round whale-encounter sites. Its identity had to hold science, art, storytelling, sound and architecture in one voice, and express the ambition to become the world's most meaningful meeting of people and whales. Schnitler&Co's 2026 identity rests on one concept, The Encounter, inspired by the moment a whale breaks the surface.