Viva Armenia Rebrand & Brand Identity

Viva is Armenia's leading telecom operator, founded in 2005 and part of the MTS group from 2007. Formascope's 2024 rebrand followed its split from MTS, dropping Viva-MTS for simply Viva and rearranging the name's four letters into a circular symbol meant to surround the customer, alongside a typeface of its own for Armenian and English. Now locally owned, the operator needed a new message for digital services and 5G, pairing care and community with a reliable network.