MLB Brand Identity

Major League Baseball is the longest-running professional sports league in the United States and a fixture of American culture. It set out to win over a new generation of fans and bring order to a sprawling family of events, products and sub-brands without letting go of more than a century of history. Mother Design's 2026 identity mines that heritage, from old tickets and scoreboards to team colours, and redraws it into one system that flexes from ticketing tools to fan culture.