Rotermann Rebrand & Brand Identity

Rotermann is a Tallinn city quarter beside the medieval Old Town, where new buildings rise on a historic fabric around cafés, food, fashion and events. Bond's 2023 rebrand gives the quarter one voice that puts people first and treats life as something to enjoy, with an identity that, like its architecture, adds a modern layer to what came before, setting the name in a serif on a signature red. Its storytelling had been piecemeal, giving no one a single reason to come.