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Taxfix 2024 rebrand by Kallan&Co: brand identity reveal
Taxfix logo

Taxfix

Taxfix Rebrand & Brand Identity

Kallan&Co·Finance·2024

Taxfix is Europe's leading mobile tax app, founded in Germany in 2017 and now also active in Spain and Italy. Kallan&Co's 2024 rebrand keeps the percent sign as the app icon and the vivid green that surveys linked to recognition and trust, redraws the wordmark without the dot on the i, and adds a family of money symbols that frame customers' portraits. After acquiring Steuerbot, Taxfix set out to move from disruptor to leader, with tools that reach beyond tax season.

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Lorem ipsu
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Lorem ipsumLoreLorem ipsumLorem ipsLorem ipsum dolor

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Shots

Taxfix: Euro Color Palette Swatches, 2024 rebrand by Kallan&Co
Euro Color Palette Swatches
Color Palette
Taxfix Web: Tax Return Landing Page, 2024 rebrand by Kallan&Co
Tax Return Landing Page
Web
Taxfix: Taxsfix Mobile App Welcome Screen, 2024 rebrand by Kallan&Co
Taxsfix Mobile App Welcome Screen
Mobile
TaxFix Mobile App Welcome Screen, 2024 rebrand by Kallan&Co
TaxFix Mobile App Welcome Screen
Mobile

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Taxfix among finance software

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On the expressive, approachable sideTop third for approachability. Brand 25 is the most approachable
ExpressiveRestrainedPreciseApproachableTaxfixBrand 25Brand 6Brand 3Brand 18Brand 17Brand 5Brand 15Brand 29Brand 8Brand 28Brand 10Brand 7Brand 26Brand 13Brand 12
A rare lime hereIn 2 of 30 palettes here
2018’19’20’21’22’23’24’25
Two hues in one paletteMost others use one or two hues
Rare tags hereUnder 1 in 5 others have each
  • #Witty
  • #Characters
  • #Display
  • #Geometric
  • #Playful
Closest: Brand 11 and Brand 6Furthest palette: Brand 3
Brand 111 close colourBrand 61 close colour

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