Caixa Brand Identity

Caixa is Brazil's federal public bank, founded in 1861, where millions receive wages, social benefits and home loans. As delivery and ride apps started calling themselves banks, Caixa had become the bank people needed but did not choose, and it had to win a younger, more digital audience without losing its loyal base. Tátil's 2026 identity, its first update in almost three decades, redraws the familiar X as a meeting point between the bank's public role and people's ambitions.