Caixa Rebrand & Brand Identity

Founded in 1861, Caixa Econômica Federal is the public bank behind much of Brazilian life, from workers' savings funds and home loans to social benefits and a boat branch serving riverside towns. After almost three decades without an update, the bank was seen as essential rather than chosen, while apps of every kind began acting like banks. Tátil's 2026 rebrand keeps the bank's heritage and recasts it as the place where Brazilians achieve both what they need and what they want.